Why are the fashion world pursuing sustainable development?

Why are the fashion world pursuing sustainable development?Why are the fashion world pursuing sustainable development?

Reference News Network reported on March 26. Spanish global website published on March 6 entitled “Why does the fashion industry want sustainable development?” “Article by Pilar Rianio, the following is the article summary:

More and more fashion companies attach importance to environmental and social sustainable development and transparency and consider them as engines of innovation and economic growth. These two factors are also the key to understanding the changes and challenges of the fashion industry.

Today, sustainable development and transparency have become important standards for the major fashion industry groups, with the Spanish industry leader Inside and Swedish H & M taking the lead in implementing this concept. The sustainability of fashion consumption has persisted for decades in the elite, and now the general public has also started to accept this concept. Of course, fashion giants do not want to let this opportunity go.

H & M’s Retail Store in Washington, DC (Xinhua / Xiba)

Pablo Isla, CEO of Indeed, recently published an article in The Washington Post that one of the four pillars of fashion reform is “to have a long-term vision and to make sustainable development the model of all trade “The cornerstone”, “in short, is the integration of circular economy principles into corporate strategy.”

The fashion industry’s transition to sustainable development is not isolated, nor has it suddenly occurred in recent years. In the 1980s, former Norwegian Prime Minister Gro Harlem Brundtland proposed that sustainable development should be understood as a product that can meet the needs of contemporary people without harming the needs of future generations. The Lord’s concept of sustainable development provides a new dimension and incorporates economic and social development concepts.

The fashion industry is the most international industry in the world. Especially after the global liberalization of textile trade in 2005, import quotas for Asian textiles have been cancelled. At that time, the transfer of industries meant that the amount of textiles imported from Western countries into Asia increased year by year.

But why should the fashion industry be ahead of other industries and make sustainable development an industry banner early? First, because the fashion industry is one of the most polluting industries in the world, and its large-scale distribution (a volume-based business model) is carried out through a global supply system. Secondly, because the fashion industry is the easiest to understand industry in the world, its brand is almost identifiable.

Undoubtedly, like many other industries, most fashion companies come up with the concept of corporate social responsibility in order to deal with reputational risk.

At the same time, some high-profile sustainable development flags to highlight their different other industrial companies and alliances dwarf large fashion companies. The pressure on fashion brands has prompted them to introduce sustainable concepts in their external speeches, but at the same time has also prompted industry leaders to make major changes to the supply structure of enterprises, abandon industrial technologies that are polluting and harmful to workers’ health, promote recycling, and provide The chain implements stricter control and develops more towards a sustainable road.

Transparency also plays an important role in the transformation of the fashion industry. In this regard, H & M is a pioneer. For example, it proactively publishes a list of suppliers and details the contact details of each factory. This practice has been followed by many other competitors.

In 2015, a well-known Swedish retail company H & M opened a new store in Nice, France (Xinhua News Agency / Xiba)

Fabric recycling is another pillar of sustainable development in the fashion industry. According to a study by the American Apparel and Footwear Federation, in 2013, an average American bought 63.7 pieces of clothing. In addition, the US Environmental Protection Agency estimates that Americans discard an average of 4.5 kg of clothing per person per year.

In this regard, recycling is one of the battlefields in which the fashion industry supports sustainable development. The British “wear once again” company, in cooperation with companies such as H & M, is developing an economically viable technology that reuses the fibers of old clothes obtained from the end consumer, that is, the clothes and cotton are recycled again.

A Spanish textile company has introduced to the market recycled yarns made from 100% recycled fibers. These yarns consist of a high proportion of recycled cotton. Polyester fibers are added to become a new type of yarn with both fiber characteristics.

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